With so many beauty studios, spas, and wellness spaces out there, how does one stand out?
What you need is a WordPress theme that’s more than just pretty.
So here are some handpicked top health and beauty WordPress themes designed to convert visitors into bookings.
1. Glowed
Kicking off the list is Glowed, a beauty and spa WordPress theme that’s built to make a lasting impression.
With its bold, vibrant aesthetic, Glowed grabs attention instantly. The landing page is built for conversion, featuring animated image slideshows to showcase your work, interactive service sections, and standout testimonial layouts that build trust at a glance.
You’ll also get all the essential pages like About, Services, Pricing, and most importantly, Booking, so you have everything you need to go live and start turning visitors into clients right away!
2. White Lotus
Next up is White Lotus, a beautifully crafted yoga studio WordPress theme that’s just as perfect for fitness centers, personal trainers, pilates instructors, and more.
Featuring a warm, clean aesthetic, eye-catching text animations, and strategically placed visuals, White Lotus is designed to captivate.
And packed with other fully functional essential pages, like a Class listing, Upcoming Retreats page, Blog, and a Contact page with built-in forms, showcasing your offerings online is made effortless.
3. Facecard
Facecard is another stunning beauty and spa WordPress theme built with salons, makeup artists, nail studios, spas, and other beauty professionals in mind.
Through its elegant pages, you can captivate your audience, clearly showcase your services and pricing, and connect with potential clients through the built-in booking form on the contact page effortlessly!
4. Aura
Then we have Aura, a makeup and beauty WordPress theme specifically designed for makeup artists who want to showcase their creativity in the best possible light.
From a visually driven landing page to a filterable portfolio that lets visitors browse your looks with ease, along with a clean, informative Services page, everything is designed to guide users smoothly from admiration to action.
Paired with a dedicated Blog section to help you share tips, trends, and updates, Aura makes it easy to connect with your audience and grow your brand online.
5. Bison
Last but definitely not least is Bison, a fitness and gym WordPress theme built for brands that thrive on results.
Perfect for personal trainers, gyms, pilates instructors, wellness studios, and beyond, Bison delivers a bold, high-impact design that instantly motivates visitors to take action.
With powerful visuals, structured layouts, and clear CTAs, it’s designed to push users from interest to commitment, whether that’s becoming a member or getting in touch to learn more.
What to Look for in a Beauty Theme
When it comes to building a successful beauty, wellness, or fitness website, good looks are just the starting point.
Your beauty WordPress theme should do more than impress at first glance. It should also showcase your services clearly, highlight your work, build trust, and guide visitors toward booking, signing up, or getting in touch.
So here’s what really matters when choosing the right beauty theme:
Responsive, Scroll-Stopping Design
In the beauty industry, good visuals are a no-brainer. So look for themes with striking layouts, smooth animations, and responsive designs to ensure your site looks modern and flawless on every screen.
Clear and Conversion-Ready Service Listings
From facials and makeovers to pilates classes and skin treatments, your services should be easy to browse and even easier to understand.
So, find the right theme that presents everything clearly in a way that lets visitors know exactly what you offer and how to take the next step.
Portfolio and Work Showcases
Your work is your biggest selling point. Choose a theme that puts your looks, transformations, sessions, etc, front and center through beautiful galleries and layouts designed to make them shine.
Flexible Customization With No Code
Every brand has its own style, and a website should reflect that. A great beauty theme should be easily and fully customizable without the need for any coding.
Optimized Performance and Speed
A slow website can ruin even the most beautiful design, instead frustrating visitors and hurting your SEO. So choose a beauty WordPress theme that’s optimized for fast loading and smooth performance across all devices.
Smart Pricing
Finally, a good beauty theme is one that also fits within your budget while still giving you the features and flexibility you need to grow your business.
Free WordPress Themes Powered By Droip
Now that you’ve seen what to look for in a beauty theme, you might notice a pattern across the ones we’ve listed.
Naturally, we’ve picked ones that are visually polished, easy to navigate, packed with the right pages, and built to convert.
But it goes beyond that.
Powered by the Droip WordPress website builder, each of these themes is fully customizable and endlessly scalable visually.
Through the builder’s intuitive visual editor and freeform canvas, you can easily tweak layouts, adjust styling, add entirely new sections and pages, and more.
You also get access to all of these themes completely free, with no extra cost, no matter how many you try or switch between.
And if you need more advanced workflows, Droip supports things like instant Figma to WordPress handoff, dynamic content, real-time collaboration & co-editing, and more, so your site can evolve without relying on extra plugins or added costs.
On top of that, Droip outputs clean, bloat-free code with auto-compressed CSS and JS, so your site loads quickly and performs flawlessly.
All of this means you’re not just getting a theme but a flexible foundation that can grow effortlessly with your brand.
Getting Started With Droip WordPress Themes
Building a beauty website with Droip is quick and easy. In just a few steps, you can have a fully functional, stunning website ready for launch.
Install and Set Up Droip
The first step is, of course, installing Droip, and it’s fast and straightforward. Here’s how:
Step 1: Create an account on the Droip website and purchase the plan that fits your needs.
Step 2: From your Droip account, go to Downloads, and save the latest version of Droip.
Step 3: Now go to your site’s WordPress dashboard, navigate to Plugins > Add New > Upload Plugin, and upload the file you just downloaded.
Step 4: Click Install and then Activate.
Step 5: Finally, go to the Droip Account > Subscriptions > Licenses, add your site, copy the license key, paste it under WP Admin > Droip Settings > License, and click Activate.
Install Your Free WordPress Theme
Once Droip is active, installing any of Droip’s free WordPress themes is just as easy:
Step 1: In the Droip editor, click on the Templates icon in the left sidebar.
Step 2: Browse the Template Library to find a beauty, spa, or wellness template that matches your brand.
Step 3: Click on a template to view its details, then hit Import and Proceed to add it to your site.
That’s it, your essential pages, their content, and site settings are now in place!
From here, you can:
- Swap in your own content and images.
- Create custom content types and display content dynamically.
- Visually fine-tune the design to make it your own.
- Add any extra functionality.
…All without the need for any extra plugins or code.
💡 Note: We recommend using the Droip Base Theme with these templates. Download it from your Droip account (Account > Downloads), then upload, install, and activate it via WP Admin > Appearance > Themes.
Build Websites That Convert Visitors Into Bookings
So those were our picks of the top beauty WordPress themes!
With Droip’s collection of free WordPress themes, you’re not just getting a beautiful website design but an entire web stack needed to build, launch, and grow a modern website, all in one solution.
So what are you waiting for? Launch your dream beauty website today and start converting visitors into bookings in no time!